"Brief:
Polaroid Music launched four Bluetooth speakers and sought to form an authentic connection to music while highlighting each speaker's unique selling points.
Solution: Leveraging Polaroid's legacy in classic analog pictures, we coined the concept that if Polaroid cameras capture moments, Polaroid Music is what makes those moments worth capturing. We developed the tagline "Music Makes the Moment" and visually incorporated the classic Polaroid rainbow as a gradient, symbolizing how music enhances the life of each moment.
*This was completed as spec work
Role: Copywriter/Creative Idea"
