Brief:

Hennessy sought to enhance its status as the official spirit drink of the NBA for the 2023-2024 season.

Solution:

We focused on integrating Hennessy into NBA culture authentically, not just as a paid placement. Our concept, Without Your Spirit, It’s Only a Game, acts as a celebration of everything and everyone who makes the game more than a game. Through this platform Hennessy celebrates those who bring their own talent, passion, culture and spirit to push the limits further.

The intense rivalries.
The explosive camaraderie.
The thrill of the game-changing shot.
The excitement of the winning buzzer.
Discover the film series "Without Your Spirit, It's Only a Game".